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We have reached a new level of self harm in digital measurement
Ah the Ads are on – cup of tea anyone? Digital media will eat itself then be sick all down us. Viewability is the latest craze to hit those who must have historically worked offline with frustrated...
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CES. The death of panel based measurement in TV
CES Everyone told me that Las Vegas was a crazy city and CES even more so but they did not do it justice. The scale of the city and the event beggars belief. There is a real buzz around the event with...
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